My sister and I would make a beeline for the cereal aisle at the Piggly Wiggly while my mom did the shopping.

Decisions, decisions. Did we want to roll the dice and pick the cereal that promised the possibility of getting the coolest toy, or did we want to go with cereal we liked since, either way, we’d have to eat the whole box?

They were called product premiums, and you don’t see them much anymore.

The marketers of American products used to ...