For much of the twentieth century, the Sears Roebuck catalog held a special place in American homes. It was never just a book of merchandise. It was a window into a wider world for families who lived in small towns and rural places where stores carried little beyond the basics.
In Ashdown, Arkansas, the catalog shaped Christmas wishes, household plans, and childhood arguments over who got to see it first when it arrived.
Sears was not the only catalog. Montgomery Ward, JC ...
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2025










