For those of us who once made our living working on the radio, one of the main competitors we had for advertising dollars was the phone book. Specifically, the Yellow Pages.
If you aren’t familiar with phone books, they were issued annually to folks who had a landline phone and included almost everyone’s name, address, and phone number. The Yellow Pages were in the back and were (as the name implies) yellow. If you wanted your business to appear there, you ...
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2025